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Filterfresh Unveils Van Houtte-Branded and Non-Branded
In-Room Coffee Programs
Westwood,
MA -- May 7, 2003 -- Filterfresh Coffee Service Inc., a subsidiary
of Van Houtte Inc., announced today the launch of two in-room
coffee programs: the Van Houtte-branded program for upscale
hotels and a non-branded program for budget-conscious hotels.
Both programs will feature a selection of coffee blends, select
brewing equipment and convenient condiment options. Filterfresh
already provides lobby coffee services for many regional and
national hotel chains.
The Van Houtte-branded program will feature a choice of either
Van Houtte Colombian or Van Houtte Decaf blends. The non-branded
program offers several coffee options, including American Blend,
European Blend, American and European Decaf, Colombian, Arabica
Decaf, Starry Sky and Natural Decaf. Both programs feature convenient
condiment pack options.
"While
lobby programs are a key component of our existing hotel business,
we wanted to expand the coffee services we provide for each
of our hotel customers," said Roger Cohen, president of Filterfresh
Coffee Service. "At the same time, our ability to offer two
distinct in-room coffee programs will allow Filterfresh to target
a variety of new hotel properties to grow our business in this
important industry segment."
Hotel properties can choose from five four-cup brewers, featuring
automatic shut-off, brewing instructions, a second fuse for
added safety and an extra-long grounded cord. Additionally,
hotels can choose from a variety of accessories, including individually
wrapped styrofoam cups, coffee presentation caddy and additional
glass decanters.
About Filterfresh Coffee Service, Inc. Filterfresh Coffee Service,
Inc., based in Westwood, Mass., is a subsidiary of Van Houtte
Inc. The company, a pioneer in single-cup coffee makers, provides
state-of-the-art equipment, beverages, programs and services
to offices, manufacturing facilities, supermarkets, hotels,
retailers and other places of employment. For further information
on Filterfresh, its growth plans or franchise opportunities,
visit the Web site at www.filterfresh.com.
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