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Van Houtte and Filterfresh Introduce a Fully-Automated Specialty Coffee Solution
Customers Can Enjoy Real Cappuccino, Caffe Latte, Espresso
and Americano at the Push of a Button
Westwood,
MA -- May 19, 2003 -- Filterfresh Coffee Service Inc., a subsidiary
of Van Houtte Inc. (Toronto: VH.TO), announced today the introduction
of Espresso Cafe, a new fully-automated specialty coffee system
for its customers. This breakthrough technology automatically
froths real milk to create the perfect Cappuccino or Caffe Latte
at the touch of a button, as well as offering an excellent Espresso
or Americano coffee. This innovative solution will target restaurant,
hotel, institutional, convenience store and supermarket customers,
as well as upscale offices and businesses.
"As a total coffee solution provider, we are constantly
seeking ways to broaden our product offering," said Roger
Cohen, president of Filterfresh Coffee Service and Van Houtte
USA. "The introduction of this innovative system demonstrates
Filterfresh's commitment to servicing the growing trend towards
espresso-based specialty coffee."
"The introduction of the Espresso Cafe is the result of
a two-year R&D project commissioned by Van Houtte, combined
with a strategic alliance with Malongo, a European leader in
Espresso coffee. This coffee maker will allow our customers
to enjoy specialty coffee like that served in a coffee bar,"
said Marc Fortier, CEO of Van Houtte Inc. "We are particularly
proud of our development of the unique integrated milk system
which relieves our customers from the burden of cleaning and
maintaining the coffee brewer."
Key
features of the Espresso Cafe include:
- Authentic
espresso brewing process
- Specialty
coffee brewed one cup at a time in 45 seconds
- Simplicity
of use eliminates the need for training personnel
- Coffee
pod guaranteed fresh for six months
- Real
milk formula requires no refrigeration
- Unique
patented milk delivery system minimizes maintenance
About Filterfresh Coffee Service, Inc.
Filterfresh Coffee Service, Inc., based in Westwood, Mass.,
is a subsidiary of Van Houtte Inc. The company, a pioneer in
single-cup coffee makers, provides state-of-the-art equipment,
beverages, programs and services to offices, manufacturing facilities,
supermarkets, hotels, retailers and other places of employment.
For further information on Filterfresh, its growth plans or
franchise opportunities, visit the Web site at www.filterfresh.com.
About Van Houtte Inc.
Founded in 1919, Van Houtte is one of North America's leading
gourmet coffee roasters, marketers and distributors. The Company
markets its gourmet coffees across Canada and the U.S. through
distribution channels that include coffee services, retail stores,
cafe-bistros, online shopping and food services networks. (www.vanhoutte.com)
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